Effective Principles Thatll Skyrocket Your Sales Backed by NeuroscienceAccording to Sandler Training, believing that you can sell anything to anybody is a trap you should avoid. Instead, identify your ideal customers and youll find it easier to get them to act. Selling can be challenging. Its a complex process of human behavior with no shortcuts. Marketers who increased sales took deliberate steps based on proven sales principles and techniques. Learn how I use neuroscience to increase my sales and drive an extra 3. More than likely, marketers who struggle to win customers either havent been prospecting the right way or arent putting in enough effort. According to Sirius. Decisions, the average salesperson only makes 2 attempts to reach a prospect and 4. Imagine how much impact theyd have if they just made more attempts In this in depth article, youll learn how an understanding of cognitive neuroscience brain science can help you increase sales. According to Wikipedia, neuroscience is the study of the nervous system, the part of an animals body that coordinates its voluntary and involuntary actions and transmits signals to and from different parts of its body. Whether youre selling a digital product online or you run a brick and mortar business, these behavioral neuroscience principles will work for you. Theyll help you drive more visitors into your marketing funnel and convert casual visits into sales. Lets review the 7 neuroscience principles that you can use to increase sales 1. Eben Pagan How To Use Your Brain Program' title='Eben Pagan How To Use Your Brain Program' />News, sports, features, obituaries, advertising, and special online features from the citys daily newspaper. Hi Rob Kelly your post is quite interesting. As Trademarks are the face of businesses and also a marketing tool, the worlds most famous brands select a brand name. Стоматолог Киев Добро пожаловать всем, кто проявляет заботу о здоровье своих зубов и кому. Influence Drives the Value of Your Product. Influence marketing is here to stay, so you should embrace it. According to Ad. Week, almost 6. Influence is your ability to persuade others to adopt your own perspective. You believe in your product e. Your ability to persuade others in this way by appealing to their emotions will increase your sales. Influence increases the perceived value of your products. You see, influential people tend to sell more product. Its not because theyve created the best product sometimes, thats just not true but because over the years, theyve built credibility. People trust their opinions. For example, in the digital marketing world, people trust Seth Godin. Thats because Seth Godin has written over 2. Hes a sought after public speaker and social media influencer. Seth doesnt waste words. Most of his posts have fewer than 2. Remember that influence isnt the same as popularity. Theyre not interchangeable, though a lot of people regard them as such. Brian Solis reports that one person responding to a survey he conducted with Vocus put it like this Popularity is just that people like you, influence is when they listen to you. When youre selling online, becoming popular shouldnt be your ultimate focus. Spend time building your influence. It takes time, but its worth the effort. In the book Influence The Psychology of Persuasion, author Robert B. Cialdini, Ph. D., identifies the 6 factors that get peoples brain function to do something that they wouldnt have ordinarily done. In my experience as a content marketer whos built a loyal audience, influence can be achieved through consistently creating useful content for your target audience and forming relationships with influencers and readers. If youre a blogger, youve already cleared the first hurdle of building authority and influencing people. Macallan persuaded 3. This resulted in huge increase in exposure and influence over an audience of 1. Next, give adequate time to content creation and building friendships. Reply to comments, answer questions, and, every so often, visit a readers blog and give them some free feedback or tips on how to improve their site. Public speaking is another way to establish your personal brand and build a loyal following. You Have to Sell Yourself Before You Can Sell Your Product. Make no mistake Youre a product. And, like any product, you have to successfully communicate the value of that product. Until that happens, youll find it difficult to sell your actual products or services. Geoffrey James put it best Before anybody is going to buy from you or your company, theyve got to buy the idea that youre somebody worth working with. In other words, just like a job candidate, your first task is always selling yourself. Email marketing is the most effective lead generation tactic, followed by websiteslanding pages and then content marketing. But guess what Each of these tactics will work better when you first sell yourself, then the product. Selling yourself isnt an insurmountable challenge. There are lots of opportunities in todays world of marketing to appeal to the human brain. But with many opportunities comes an increase in competition. In a sea of writers, bloggers, freelancers, consultants, public speakers, etc., how do you stand out from the crowd Its simple Become passionate about your product. When youre selling yourself, youre not concerned about the money. Your responsibility is to educate others human minds as you convey your brands core message. Help. Scout doesnt just try to sell help desk software. Instead, it also sells itself as a brand. Learning how to sell yourself first is critical to your success. No matter what product youre offering for sale, do your best to connect with and communicate your core brand values to your prospects. Build Interest with Features Build Desire with Benefits. Sell the benefits, not the features. Most people and companies think products and services sell because of their great features. Thats not the case. Download Hyundai Sonata Service Manual here. Harvard Business School conducted a research study and found that products of all kinds sell because of their benefits. But, the benefits that drive sales arent always obvious from the customers perspective. Whether youre selling via email, direct mail or social selling, highlight the benefits as well as the features of your product. Starcraft 2 Tower Defense Flash Game there. Starting with the strongest benefits of your product will reassure customers that you care about them, not just their hard earned money, providing social security. Selling with benefits means that youre transparent with your customers. Thats exactly what their cognitive function wants. Copywriters know how to sell benefits. For example, Dan Kennedy wrote sales copy that generated over 1. Its the same with Eben Pagan, Frank Kern and several top digital entrepreneurs. These people were successful because they focused on benefits, not features. Successful selling boils down to one thing showing your customers how your offerproduct meets their needs. Kat Night agrees that quantifying the benefits of a product is more likely to result in a sale than describing its features. However, in order to avoid misleading prospects and customers, you have to start by building interest with features. Then, you increase their desire for your product with benefits. When people are searching for a solution to meet their needs, what their brain function is actually looking for is a future that appeals to them. According to Buffer. App, people dont buy products, they buy better versions of themselves. Consumers are happy to spend money on products thatll make their lives better. Before the i. Pod was invented, there were MP3 players on the market. So i. Pod sold the benefit 1,0. So, whats the difference between a benefit and a featureThis is how the folks at User Onboard explain it In a nutshell, benefits are what you or your prospects can do with a product. Features are what the product can do.